Monday, February 8, 2010

Hooray for Charlie the Tuna!

StarKist today became the 102nd sponsor to drop Glenn Beck, following recent converts to the cause Best Western and GlaxoSmithKline. Best Western reportedly took less than 24 hours to decide to pull their advertising from Beck's show:
Last week, Glenn Beck lost his 100th (Honda) and 101st (Best Western) sponsors.  Additionally, Mr. Beck came under a fire from a coalition of civil rights groups for his suggestion that Pres. Obama’s name, Barack, is un-America.

This morning, StarKist (tuna) became the 102nd sponsor to drop Glenn Beck.

StarKist’s statement (emphasis added):

Our television media purchases are dictated by our marketing plan and are chosen based on time of day, such as early morning (6:00 – 10:00 a.m.) or primetime (8:00 to 11:00 p.m.); channel (ABC, Lifetime, ESPN, etc.) and audience demographics.

We do not dictate what program is on when our commercial airs. But we do frequently evaluate our media purchases to ensure that the programs we choose match our brand’s target demographics and overall advertising plan. In doing so, we have chosen to not air our commercial during Glenn Beck’s program going forward given a number of alternatives that meet our advertising plan’s criteria.

Thanks again for your inquiry.

StarKist Consumer Affairs

I guess pretty soon Beck is going to be selling nothing but Sham-Wows and juicers. How's that racist-y, fascist-y thing goin' for ya, Glenn?

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